Marketing Insights Analyst & Email Communications Specialist – Dublin
RSA is one of the world's leading general insurers and a FTSE 100 Company with a heritage dating back over 300 years, and we are proud of it!
Our products are high quality and innovative – just ask our 20 million customers in over 100 countries.
We provide a great service to our customers when they need us most. That’s why we’re always looking at new and innovative ways in which to improve our service for our customers. We set new standards in the industry every day.
This is a dual focused role, data analysis and communications. The role will interpret the wealth of in-house Sales and Marketing data in order to provide detailed insights into consumer/customer behaviour. These insights will then feed into Marketing plans with the successful candidate supporting the Marketing function by identifying commercially viable campaigns based on data analysis. Additionally, the analyst will manage our email lifecycle communications to our base of customers and prospects, for both upsell, cross sell and rewards programmes.
The candidate will provide support for bespoke marketing performance analysis across a number of data sources and will assist in the design, creation and roll-out of reporting solutions for Marketing. S/he will provide a high level of expertise in the area of reporting solutions and ensure all current and future Marketing reporting requirements are met and exceeded. Similarly, a good grasp of email campaign management systems (Responsys) as well as creative look and feel and copy direction will be a requirement of the role.
RSA Insurance Ireland DAC and its affiliate companies consider applicants on the basis of qualifications and without regard to race, colour, religion, sex, national origin, age, marital or veteran status, sexual orientation, disability or any other legally protected status.