Marketing Business Analyst - Dublin
RSA is one of the world's leading general insurers and a FTSE 100 Company with a heritage dating back over 300 years, and we are proud of it!
Our products are high quality and innovative – just ask our 20 million customers in over 100 countries.
We provide a great service to our customers when they need us most. That’s why we’re always looking at new and innovative ways in which to improve our service for our customers. We set new standards in the industry every day.
New career opportunities for an experiences & skills Marketing Business Analyst to join our growing marketing team in 123.ie.
You’ll be working in a fast-paced digital insurance business where data is scrutinized daily. You’ll support a close-knit team of digital and traditional marketers as well as supporting our Sales Managers and other teams to deliver the data insights that impact decision-making.
You’ll be looking at the business from all angles – customer, retention and acquisition, commercial KPIs as well as interrogating internal data sources. It’s a crucial role within a driven marketing team and a highly successful business, so if you enjoy a challenge and love data, then we’d love to meet you!
This job will be a dual focused role, data analysis and communications. The role will interpret the wealth of in-house Sales and Marketing data to provide detailed insights into consumer/customer behavior.
These insights will then feed into Marketing plans with the successful candidate supporting the Marketing function by identifying commercially viable campaigns based on data analysis. Additionally, the analyst will manage our email lifecycle communications to our base of customers and prospects, for both upsell, cross sell and rewards programmers.
The ideally candidate will provide support for bespoke marketing performance analysis across several data sources and will assist in the design, creation and roll-out of reporting solutions for Marketing. S/he will provide a high level of expertise in reporting solutions and ensure all current and future Marketing reporting requirements are met and exceeded.
Similarly, a good grasp of email campaign management systems (Responsys) and segmentation tactics will be required with creative look and feel and copy direction highly desirable for the role on offer.
RSA Insurance Ireland DAC and its affiliate companies consider applicants on the basis of qualifications and without regard to race, colour, religion, sex, national origin, age, marital or veteran status, sexual orientation, disability or any other legally protected status.