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Marketing Insights & Email Communications Specialist


Job Ref:
794

Job Title:
Marketing Insights & Email Communications Specialist

Location:
Dundrum - Dublin 16

Closing date:
Close date not set

Vacancy Description

Marketing Insights Analyst & Email Communications Specialist – Dublin


RSA is one of the world's leading general insurers and a FTSE 100 Company with a heritage dating back over 300 years, and we are proud of it!

Our products are high quality and innovative – just ask our 20 million customers in over 100 countries.

We provide a great service to our customers when they need us most. That’s why we’re always looking at new and innovative ways in which to improve our service for our customers. We set new standards in the industry every day.

 


Role Profile
This is a dual focused role, data analysis and communications. The role will interpret the wealth of in-house Sales and Marketing data in order to provide detailed insights into consumer/customer behaviour. These insights will then feed into Marketing plans with the successful candidate supporting the Marketing function by identifying commercially viable campaigns based on data analysis.  Additionally, the analyst will manage our email lifecycle communications to our base of customers and prospects, for both upsell, cross sell and rewards programmes.


The candidate will provide support for bespoke marketing performance analysis across a number of data sources and will assist in the design, creation and roll-out of reporting solutions for Marketing. S/he will provide a high level of expertise in the area of reporting solutions and ensure all current and future Marketing reporting requirements are met and exceeded. Similarly, a good grasp of email campaign management systems (Responsys) as well as creative look and feel and copy direction will be a requirement of the role.

 


Key Responsibilities:

  • Supports all data analysis and bespoke data extract processing for marketing operations.
  • Analyse data sources and define common data for accurate real time reporting for Marketing.
  • Design, test, develop and support Marketing reports.
  • Evaluate reporting requirements for Marketing on an on-going basis to identify and implement key improvements.
  • Develop (with a designer) look and feel and copy for a variety of emails which drive leads into the business. This is a
  • Creative communication element of the role and full mentoring will be provided to the candidate with the right attitude.
  • Provide timely and accurate information, answering the ad-hoc queries of the Marketing team.
  • Communicate the results of analysis performed and report details.
  • Work closely with the IT teams designing, improving and enhancing corporate data.
  • Provide oversight and appropriate technical sign off for all data changes relating to Marketing.
  • Excellence in delivery of data analysis, is skilled in dealing with complex data and defining clear data specifications.
  • You will be required to be fully conversant and compliant with all data management and information security policies, including GDPR.
     

Requirements:

  • 5-7+ years’ experience in data analysis and reporting system development.
  • Data analysis experience in a Marketing environment is essential
  • Excellent data management skills.
  • Excellent and proven analytical and problem-solving skills.
  • Good understanding and experience data extraction and conversion best practices.
  • Knowledge of Email marketing desirable (Responsys).
  • Good Understanding of Microsoft Office, will be advanced/ expert in Excel
  • Degree level qualification in Business / IT.

 

RSA Insurance Ireland DAC and its affiliate companies consider applicants on the basis of qualifications and without regard to race, colour, religion, sex, national origin, age, marital or veteran status, sexual orientation, disability or any other legally protected status.

 


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