Proposition Development and Campaign Manager – Dublin
RSA is one of the world's leading general insurers and a FTSE 100 Company with a heritage dating back over 300 years, and we are proud of it!
Our products are high quality and innovative – just ask our 20 million customers in over 100 countries.
We provide a great service to our customers when they need us most. That’s why we’re always looking at new and innovative ways in which to improve our service for our customers. We set new standards in the industry every day.
This role will establish a customer proposition and campaign capability within RSA. The role analyses RSA customer data across each of its channels, develops customer propositions to address the opportunities identified and packages them into campaigns for delivery to the channels.
We would expect the candidate to have a good attention to detail as well as strong creative acumen, from brief writing to ideating and critiquing creative ideas. Agency/design management and communicating with clarity is a must.
The role will develop a series of product propositions with initial focus on personal line products that will be available for use across each of the three RSA sales channels. The propositions should be targeted at specific business challenge and opportunities that emerge from discussions with the partners, channel leads and/or the results of the customer data analysis.
The ideal candidate should also have experience in managing the creative process (from agency briefing through to media planning) both for propositions they have developed for GTM strategies or alternatively for high profile products / brand campaigns as required by the business. This is a fast paced, role which requires are self-starter with great business and creative eye for detail.
RSA Insurance Ireland DAC and its affiliate companies consider applicants on the basis of qualifications and without regard to race, colour, religion, sex, national origin, age, marital or veteran status, sexual orientation, disability or any other legally protected status.