Join 123 and make a difference every day. 

Whether you are just beginning your career or looking to take the next progressive step in your journey, 123.ie is an organization where you can be yourself, learn and develop and a place where your ideas and contributions matter.  

With offices in Belfast, Galway, and Dublin, we have embraced hybrid work empowering our people to work flexibly and to suit their individual needs, which enables them to deliver great service to the customers we look after every day. Our Dublin office is also home to our sister-company 123.ie.        

At RSA and 123.ie we empower our customers to make a difference in their lives. And the same goes for our employees. We are proud to have 32 different nationalities represented in our workforce. Our diverse customer base benefits from the diverse perspectives of our teams that serve them, solving complex problems with creative ideas. 

 As proud member of the Intact family, we’re part of something bigger with a presence in North America, the UK, and Europe. Our business has grown organically and through acquisitions to over $21 billion of total annual premiums. 

We want you to thrive and grow with us – and we’ll give you all the tools, flexibility and learning opportunities you need to do it.

 And, if you bring your best, then we promise to give you, our best. 

 

Culture and Community 

 RSA is a purpose-driven business – our purpose is to ‘help people, businesses, and society prosper in good times, and be resilient in bad times’.  

 We do that by living our values – Integrity, Respect, Customer-driven, Excellence, and Generosity – in everything that we do. 

 We provide an open and honest workplace – where everybody contributes, and every view is listened-to and respected.  

 Generosity is in our DNA and is the value that guides and enables our people to help others, protect the environment and make our communities more resilient. It drives our efforts to care for people and to give our time, financial resources and talent. We’re also committed to helping society adapt to a changing climate taking reasonable care to ensure that our business activities are conducted in an environmentally sustainable manner.  

 

Our stats don’t lie… in our annual engagement survey  

87% of our people celebrate the diversity in their teams and the wider company  

90% of our people feel safe to speak up and share if they’ve made a mistake  

91% of our people feel valued and respected by leadership  

89% of our people are benefiting and thriving through our hybrid working model 

 

 

Head of Marketing – 123.ie & RSA Ireland 

Join a team that's shaping the future of insurance marketing. 

Reporting to the MD of 123.ie, as the Head of Marketing, you will lead and shape the marketing strategy for one of Ireland's most dynamic and recognised insurance brands, 123.ie, as well as support RSA’s wider distribution channels across Ireland and Northern Ireland. This is an exceptional opportunity to own and drive marketing leadership in a fast-paced, high-growth environment while collaborating across multiple teams to deliver long-term, profitable growth. 

Why 123.ie and RSA? 

123.ie is not just another insurance brand—we are a digital-first, consumer-centric company that’s redefining how insurance is marketed and sold in Ireland. You’ll be joining a high-energy, high-performance team that’s driven by the challenge of being the best. Plus, as part of RSA, you’ll have access to global resources, learning opportunities, and the chance to work with some of the best minds in the industry. 

If you’re ready to make an impact and take on a leadership role that will challenge and inspire you, we’d love to hear from you. 

What’s in it for you? 

This role offers a unique blend of leadership, creativity, and strategy. You will have the autonomy to steer both our brand and acquisition marketing efforts for a top national brand in the insurance sector. At 123.ie, we don’t just think big—we act on it. With ambitions to continuously drive growth, this role will allow you to push boundaries, particularly in the digital marketing space, where eCommerce and data analytics are at the core of our trading success. You’ll lead a team of high performers while also leveraging the global footprint of RSA and Intact Canada, ensuring the right balance between local impact and international collaboration. 

This position isn’t just about marketing—it’s about leading, inspiring, and nurturing talent. You’ll guide a team of experts who collaborate closely with internal partners, including actuarial and underwriting teams, distribution, business development, IT, and external agencies. Your ability to unite cross-functional teams toward common goals is critical. We’re looking for a leader who creates more leaders—someone who has not only managed but developed high-performing teams to deliver multidisciplinary strategic growth projects with tangible business outcomes. 

You’ll bring strong analytical skills and a proven track record of overcoming obstacles, influencing roadmaps across various functions, and rallying people around a shared vision. Your ability to champion collaboration and strategic execution across teams will be crucial to the success of both 123.ie and RSA’s broader business goals. 

 

What You’ll Do 

In this key leadership role, you’ll have full ownership of 123.ie’s brand and demand-generation efforts, delivering integrated marketing campaigns that resonate with consumers and partners. You’ll also guide RSA’s B2B marketing across intermediated channels, affinity groups, and Northern Ireland, ensuring we remain a leader in both personal and commercial lines. 

 

Key Responsibilities: 

• Develop and Execute Strategy: Lead the creation of annual marketing strategies that align with business objectives for 123.ie, RSA Ireland, and RSA Northern Ireland, covering brand, acquisition, and retention efforts. 
• Drive Brand Leadership: Cement 123.ie’s place as a top insurance brand in Ireland by driving innovative, results-focused advertising and digital marketing campaigns that boost brand awareness and customer preference. 
• Lead Demand Generation: Own the planning and execution of high-performance PPC and digital campaigns to generate consumer demand and deliver on commercial objectives. 
• Sponsorship Oversight: Lead and manage 123.ie’s sponsorship portfolio, including high-profile partnerships like Athletics Ireland, ensuring maximum brand exposure and engagement. 
• B2B Marketing for RSA: Support RSA’s broker and affinity channels by developing opinion leadership strategies and propositions that resonate with partners and clients in both personal and commercial lines. 
• Creative Campaign Ownership: Own the development and refinement of 123.ie’s brand positioning and creative campaigns, ensuring we maintain a differentiated voice in the market. 
• Proposition Development: Identify opportunities to strengthen our product offerings and market competitiveness through data-driven insights and customer feedback. 
• Agency Collaboration: Foster strong relationships with external agencies and partners to ensure that 123.ie and RSA maintain a commanding presence in the media market. 
• Cross-functional Leadership: Collaborate with teams across sales, IT, operations, and finance to ensure marketing initiatives align with broader business goals. 
• Mentorship and Team Leadership: Inspire, guide, and mentor a multidisciplinary marketing team, empowering them to excel and become leaders within the organisation. 
• Oversee the experiment practices. You will identify and prioritise experiments that will drive cross-channels growth. You will collaborate closely with Analytics & data teams to evolve the marketing performance measurement to improve effectiveness and decision-making. 

 

Requirements:

• Minimum 10-12 years experience in a senior marketing role, including digital and analytics roles, preferably in the B2C environment. 
• Minimum 5-years experience managing a team of professionals, including managers. 
• A bachelor’s degree in marketing, business, administration, or any equivalent combination of training and experience. 
• Excellent understanding of marketing and digital channels, demonstrated success in acquiring customers through different marketing tactics, channels, and platforms. 
• A track record of achieving ambitious targets, leading multiple large-scale projects while respecting short timelines. 
• Well-versed in analytics and in analysing large and various data sets. 
• Pragmatic approach to problem solving using data and customer insights. 
• Proven interpersonal and communication skills  

 

Regulatory Requirements: 

• This role is subject to the Fitness and Probity Standards (“The Standards”), issued under Section 50 of the Central Bank Reform Act 2010 and any subsequent amendments. The role holder must ensure they are fully aware of the Standards and in a position to comply with them fully always. 

 

RSA Insurance Ireland DAC and its affiliate companies consider applicants on the basis of qualifications and without regard to race, colour, religion, sex, national origin, age, marital or veteran status, sexual orientation, disability or any other legally protected status.