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Customer Engagement Specialist

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Job Title:
Customer Engagement Specialist

Dundrum - Dublin 16

Closing date:
Close date not set

Vacancy Description

Join and make a difference every day

At we empower our customers to make a difference in their lives. And the same goes for our employees.

As part of RSA Insurance Ireland, we have offices in Belfast, Galway and Dublin, where we’ve embraced hybrid working and empower our people to work flexibly to suit their needs and those of our customers.

Our diverse customer base benefits from the diverse perspectives of our teams that serve them, solving complex problems with creative ideas.

As proud member of the Intact family, we’re part of something bigger with a presence in North America, the UK, and Europe. Our business has grown organically and through acquisitions to over $20 billion of total annual premiums. 

We want you to succeed with us and grow with us – and we’ll give you the tools, flexibility and learning opportunities you need to do it. 

And, if you bring your best, then we promise to give you, our best.

Culture and Community is a purpose-driven business – our purpose is to help people, businesses, and society prosper in good times, and be resilient in bad times’.

We do that by living our values – IntegrityRespectCustomer-drivenExcellenceand Generosity – in everything that we do.

We provide an open and honest workplace – where everybody contributes, and every view is listened-to and respected.

Generosity is in our DNA and is the value that guides and enables our people to help others, protect the environment and make our communities more resilient. It drives our efforts to care for people and to give our time, financial resources and talent. We’re also committed to helping society adapt to a changing climate taking reasonable care to ensure that our business activities are conducted in an environmentally sustainable manner.

Out stats don’t lie… in our annual engagement survey

95% of our people are committed to driving innovation and change

91% of our people celebrate the diversity in their teams and wider company

90% of our people feel safe to share they’ve made a mistake

89% of our people strive to recognise colleagues for the amazing work they do

89% of our people know how their job supports the company’s strategy


So if you want to make a difference every day, we’d love to have you.



Customer Engagement Specialist

We’re looking for a creative communications professional to develop and execute communications strategies focused on engaging and energising our customer base at This includes design and coordination of a wide variety of communications activities using a multi-channel approach, managing integrated planning, and tailoring communications and other audience needs.

You’ll need to be an expert communicator with brilliant copy-writing skills, great at sourcing interesting material, with an eye for great design, and the smarts to build out sequenced customer journey communications plans by segment and across channels.

You’ll be responsible for rethinking and producing high-quality content to appeal to our customers, building brand consideration and loyalty. Ensuring consistency across all channels of customer, you’ll also adhere to strict compliance and/or advertising measures, working closely with Marketing, Sales and Customer Service teams. This is a fantastic opportunity for a creative self-starter passionate about great communication.


Key Responsibilities: 

  • Implement effective communication strategies that build customer loyalty programs, brand awareness, and customer satisfaction.
  • Work with our Renewals Manager on tactics and strategies to improve customer retention
  • Partner with our Head of Sales in increasing our lead to policy ratio
  • Plan and manage the design, content and production of customer communications using existing email tools (Inforama, Responsys)
  • Develop short and long-term goals including objectives and execute against annual operational plan.
  • Ensure that content is curated, accurate, follows our in-house style guide and compliant with industry regulations.
  • Collaborate with the wider team to come up with fresh, creative content ideas, keeping our audience in mind.
  • Contribute to customer lifetime value strategy



  • A minimum of 2 years’ experience in a similar communications role.
  • Proven experience creating targeted content is advantageous.
  • Strong knowledge of communication practices and techniques.
  • Outstanding written and verbal communication skills.
  • Some prior experience in working in email platforms and content management systems
  • Experience with design software an advantage e.g., Adobe, Canva
  • Ability to multitask and work well under pressure.
  • Excellent organizational and leadership abilities.
  • Comfortable and proficient in technology (Microsoft Office)


 RSA Insurance Ireland DAC and its affiliate companies consider applicants on the basis of qualifications and without regard to race, colour, religion, sex, national origin, age, marital or veteran status, sexual orientation, disability or any other legally protected status.



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