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Growth Marketing Manager


Job Ref:
1995

Job Title:
Growth Marketing Manager

Location:
Dundrum - Dublin 16

Closing date:
Close date not set

Vacancy Description

 

Join 123.ie and make a difference every day

At 123.ie we empower our customers to make a difference in their lives. And the same goes for our employees.

As part of RSA Insurance Ireland, we have offices in Belfast, Galway and Dublin, where we’ve embraced hybrid working and empower our people to work flexibly to suit their needs and those of our customers.

Our diverse customer base benefits from the diverse perspectives of our teams that serve them, solving complex problems with creative ideas.

As proud member of the Intact family, we’re part of something bigger with a presence in North America, the UK, and Europe. Our business has grown organically and through acquisitions to over $20 billion of total annual premiums. 

We want you to succeed with us and grow with us – and we’ll give you the tools, flexibility and learning opportunities you need to do it. 

And, if you bring your best, then we promise to give you, our best.

Culture and Community

123.ie is a purpose-driven business – our purpose is to help people, businesses, and society prosper in good times, and be resilient in bad times’.

We do that by living our values – Integrity, Respect, Customer-driven, Excellence, and Generosity – in everything that we do.

We provide an open and honest workplace – where everybody contributes, and every view is listened-to and respected.

Generosity is in our DNA and is the value that guides and enables our people to help others, protect the environment and make our communities more resilient. It drives our efforts to care for people and to give our time, financial resources and talent. We’re also committed to helping society adapt to a changing climate taking reasonable care to ensure that our business activities are conducted in an environmentally sustainable manner.

Out stats don’t lie… in our annual engagement survey

95% of our people are committed to driving innovation and change

91% of our people celebrate the diversity in their teams and wider company

90% of our people feel safe to share they’ve made a mistake

89% of our people strive to recognise colleagues for the amazing work they do

89% of our people know how their job supports the company’s strategy

 

So if you want to make a difference every day, we’d love to have you.

 

 

Marketing Growth Manager

Come join us in 123.ie, Ireland’s first digital insurance company. You will join a dynamic, fun, fast paced team that will support you and take your career to the next level. As Growth Marketing Manager, you will lead, develop, and execute a data-driven growth marketing strategy to drive New Business growth. This role will be responsible for end-to-end performance marketing across the New Business customer lifecycle. As a key player in the organisation, the Growth Marketing Manager will establish Growth initiatives through customer propositions and promotions resulting in campaigns, predominantly for 123.ie. our direct brand. 123.ie is a fun place to work so if you feel you can roll up your sleeves, and get some of the best experience of your career than this role is for you.

We want you to really get to know our customers. We need you to review and analyse our customer data and see what we can offer to make them tick. You will analyse our customer data through channels and journeys – help develop offers, promotions, and propositions to grow our customer base. We would expect you to be good with numbers, have excellent attention to detail in analysing digital data and journeys, as well as strong creative acumen to translate insights into good creative briefs. Communicating with clarity and confidence to agency partners, within the team and with stakeholders is a must.
 

The ideal candidate should also have experience in managing the Go To Market (GTM) process - both for propositions they have developed or alternatively, for high profile products / brand campaigns as required by the business. These could be for for Brand communications (ATL), website and organic channels, paid media, PPC, CRM and Email. You will be good not only with digital and CMS updates, but ideally you will have strong CRM experience to effectively cross sell to large customer segments. This is a fast-paced, role in a dynamic trading environment which requires a high energy, self-starter with confidence, great business acumen and creative eye for detail.

Strong relationship-building and management skills will also be needed as you will be engaging with leadership teams and on a day-to day basis, working closely with channel leads, finance, marketing, sales customer care and operations, to ensure successful delivery. 

 

Key Responsibilities:

  • Your primary responsibility is to start to develop in life products, customer propositions and customer campaigns that are available to channels to grow profitable 123.ie business either through our partners or direct to customers.
  • The campaigns will focus on generating new customer business and / or strengthening the retention of existing customer business including cross- and upsell support. 
  • Develop a portfolio of in life products, propositions, and campaigns, ensuring it is in a constant improvement status.
  • Be informed of the propositions available for use in RSA (RSA Group, Intact), their impact and applicability to the Irish business.
  • Be informed of the propositions that are used by direct and non-direct competitors in the market, the customer trends towards campaigns and their applicability to RSA channels
  • Be a guardian in our Agile Squads for new digital / product launches
  • Robust governance processes to monitor impact of the proposition and campaigns, identify the reasons for the results and share/adopt learning.
  • Manage the effective development of the business cases involving finance, marketing, sales, operations, claims and underwriting colleagues, to ensure RSA /  123.ie achieves the required performance.
  • Liaise, when necessary with external creative, media and design agencies and partners accordingly from digital to ATL requirements for campaigns and grass routes sponsorships.
  • Proactively develop customer data analysis, sales and market / business knowledge, apply best practice techniques and tools to maximise your performance

 

Requirements:

  • Degree in Marketing or Business
  • 6 Year’s in Delivering of customer campaign portfolio
  • Experience managing creative agencies as well as designers.
  • Knowledge of creative production development from brief writing, critiquing scripts to studio experience
  • Strong creative skills and design capability
  • Capability around customer lifecycle and CRM systems a plus.
  • Driving market engagement in a B2B (or similar) environment
  • Analysing and interpreting complex and diverse data and information
  • Building relationships with internal and/or external customers
  • Ability to lead cross-functional teams from across the business to design, develop, implement and/or deliver a customer proposition.

 

RSA Insurance Ireland DAC and its affiliate companies consider applicants on the basis of qualifications and without regard to race, colour, religion, sex, national origin, age, marital or veteran status, sexual orientation, disability or any other legally protected status.


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