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Marketing Communications Manager

Job Ref:

Job Title:
Marketing Communications Manager

Dundrum - Dublin 16

Closing date:
Close date not set

Vacancy Description

Join and make a difference every day

At we empower our customers to make a difference in their lives. And the same goes for our employees.

As part of RSA Insurance Ireland, we have offices in Belfast, Galway and Dublin, where we’ve embraced hybrid working and empower our people to work flexibly to suit their needs and those of our customers.

Our diverse customer base benefits from the diverse perspectives of our teams that serve them, solving complex problems with creative ideas.

As proud member of the Intact family, we’re part of something bigger with a presence in North America, the UK, and Europe. Our business has grown organically and through acquisitions to over $20 billion of total annual premiums. 

We want you to succeed with us and grow with us – and we’ll give you the tools, flexibility and learning opportunities you need to do it. 

And, if you bring your best, then we promise to give you, our best.

Culture and Community is a purpose-driven business – our purpose is to help people, businesses, and society prosper in good times, and be resilient in bad times’.

We do that by living our values – Integrity, Respect, Customer-driven, Excellence, and Generosity – in everything that we do.

We provide an open and honest workplace – where everybody contributes, and every view is listened-to and respected.

Generosity is in our DNA and is the value that guides and enables our people to help others, protect the environment and make our communities more resilient. It drives our efforts to care for people and to give our time, financial resources and talent. We’re also committed to helping society adapt to a changing climate taking reasonable care to ensure that our business activities are conducted in an environmentally sustainable manner.

Out stats don’t lie… in our annual engagement survey

95% of our people are committed to driving innovation and change

91% of our people celebrate the diversity in their teams and wider company

90% of our people feel safe to share they’ve made a mistake

89% of our people strive to recognise colleagues for the amazing work they do

89% of our people know how their job supports the company’s strategy


So if you want to make a difference every day, we’d love to have you.


Marketing Communications Manager

Come join us in, Ireland’s first digital insurance company. You will join a dynamic, fun, fast paced team that will support you and take your career to the next level. The Marketing Communications Manager role involves managing the delivery of a range of marketing communications projects and activities for both & RSA Insurance Ireland.

You’ll be responsible for a variety of communications including Campaigns, Creative ATL agency management, lifecycle management including DM, CMS management for & RSA updates, Go to Market plans and execution, B2B broker engagement, communications and occasionally some B2B events. 

You will manage external agencies, work with marketing and business colleagues, and coach marketing colleagues, to ensure effective and RSA is a fun place to work so if you feel you can roll up your sleeves and get some of the best experience of your career than this role is for you.

Key Responsibilities:

  • B2C ( – 85% of the role
  • Above the line communications: management of creative development for TV, Radio & Outdoor
  • Product marketing support for in life & new propositions and products
  • Lifecycle Communications support: have over 30 journeys for a variety of products. You will be required to manage brand consistency and tone of voice across all communications
  • Rewards programme management: responsible for bringing rewards partners, competitions and offers to market & management of monthly rewards communications
  • Organic social: supporting marketing executive with development of copy, creative and posting for social and working with the digital agency as required
  • Management of Design Lead workload
  • Supporting ad hoc design requirements
  • You will be responsible for the contract for our Lead Creative agency also, from WIPs to hours reporting and performance management.
  • Brand Guardian
  • CMS Updates for as required (product pages, landing pages etc)
  • B2B (RSA Insurance Ireland) (15% of the role)
  • Marketing Strategy & Planning including defining & executing marketing plans to enable the strategy
  • Campaign Management – including developing campaign ideas and campaign planning (these are small B2B direct or trade campaigns)
  • Work closely with subject matter experts to create thought leadership content
  • Design of various brochures, presentations, and other assets
  • Sales support when required: Understanding and editing technical insurance content for a non-technical audience
  • Collate, integrate, and present information from multiple sources in a logical way and produce outputs that are meaningful and readily applicable to the business requirement.
  • Taking a marketing leading role in large tender responses for broker and affinity, including cross-functional coordination, copy writing and design
  • Providing communications support and go to market guidance for various projects (e.g., new products / systems) and ensure consistent implementation of the RSA brand
  • In depth knowledge of the RSA brand and providing guidance on branding
  • Support Marketing Executive with broker communications and website updates



  • 6+ Years’ experience in B2C Marketing Communications
  • Experience managing creative agencies as well as designers.
  • Knowledge of creative production development from brief writing, critiquing scripts to studio experience
  • Strong creative skills and design capability
  • Capability around customer lifecycle and CRM systems a plus.
  • Driving market engagement in a B2B (or similar) environment
  • Analysing and interpreting complex and diverse data and information
  • Building relationships with internal and/or external customers
  • Ability to lead cross-functional teams from across the business to design, develop, implement and/or deliver a customer proposition.


RSA Insurance Ireland DAC and its affiliate companies consider applicants on the basis of qualifications and without regard to race, colour, religion, sex, national origin, age, marital or veteran status, sexual orientation, disability or any other legally protected status.





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