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Digital Conversion Manager for

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Job Title:
Digital Conversion Manager for

Dundrum - Dublin 16

Closing date:
Close date not set

Vacancy Description

Digital Conversion Manager for

We have an exciting new role within our Digital team at We were doing digital before digital was a thing! And now we’re on the next step in our digital journey and we need an expert in conversion optimisation to help guide our agile teams to identify opportunities to improve conversion, setup test experiments and report out on the test learnings.

You will work closely with Digital Product Owners to identify test opportunities, and work with the team to run our optimisation tests and deliver learnings the we can leverage to make data driven decision to improve the performance of our digital channels. If you are passionate about using digital and data to improve customer experience, we’d love to hear from you.

Reporting into Head of Digital, you will play a major role in the shaping, development and roll-out of a long term digital CX strategy.


Key Responsibilities:

  • Work closely with the Digital Product Owner to identify opportunities for improvement in the digital journey and develop a testing roadmap.
  • Align proposed testing initiatives with clear KPI’s that align with overall business goals and objectives.
  • Manage the process and procedures around A/B testing for the Digital Team to ensure best practices are implemented, test learnings are achieved, and change control processes are adhered to.
  • Work closely with in-house front-end developers and UX designers to develop, launch and measure new tests based on reporting analysis.
  • Understand, analyze, and report on product’s performance, users behavior and business insights​
  • Be a key player on setting up the digital analytics practice
  • Create and own a roadmap of testing initiatives for website and digital products, ensuring they are rolled out on time, and deliver detailed performance reports on the back of each.
  • Ongoing sharing of learnings and knowledge about user behaviour into all future digital projects, ensuring customers are represented in every decision the business make.


  • 2-3 years’ experience in a similar role.
  • Proven experience using A/B Testing Tools (e.g. Google Optimize, Optimizely, Adobe Test & Target).
  • Proven experience in web analytics Tools (e.g. Google Analytics, Adobe Analytics)
  • Competent in data analysis and providing business insights from A/B Testing.
  • Experience in a high demand DR business.
  • Experience with financial service preferred but not essential.
  • Strong attention to detail.
  • Strong analytical skills and ability to providing detailed and actionable test results.
  • Previous experience working in eCommerce and Digital Marketing a distinct advantage.
  • Comfortable working with design and development teams.
  • Full suite of Microsoft office
  • Good understanding of HTML and CSS preferred but not essential
  • Experience with Google Tag Manager a plus, but not strictly required

About us

Founded in 1710, we are a 300-year-old organisation that is empowering people to put the right things in place to prepare them for their future so that they can live a more fulfilled life free from worry and anxiety.

Built on resilience, expertise and human empathy, we provide insurance that makes people’s lives easier. We learn from our experiences and build on our strengths every day to deliver the best products and services in the market. We are always searching for the best protection for our customers with our extensive range of Commercial and Personal Lines products driven by our network of Insurance brokers, scale partners and via our brand.

With a global footprint, we have leading positions in Scandinavia, Canada, the UK, Ireland and Middle East. In Ireland, we have offices in Belfast, Galway and Dublin, where we empower our people work flexibly to suit their needs and those of our customers.  We know that if we plan for tomorrow, we can truly make a positive impact on people’s lives today. 

Looking to the future:

In order to be there for our customers during their greatest challenges we are looking for like-minded individuals who will embrace our strategy:

Our Vision — our ambition:
Prepared to make the difference

Our Mission — how we will live our vision:
Harnessing human expertise with agile technology

Our Purpose — why we go to work every day:
We are here to help people, businesses and society prosper in good times and be resilient in bad times.

Our Values — guide everything we do and show what we stand for:

Integrity, Respect, Customer-driven, Excellence and Generosity.

Culture and Community

Culture and community is a key priority within our organisation. 
We strive to create a diverse and vibrant workforce where everyone feels valued and everyone’s voice is heard. 
In RSA and career progression is nurtured and performance is recognised. We help people move forward in life that’s why we put steps in place to encourage our colleagues to learn, adapt and grow.
We cultivate an open and transparent culture where people can be their true selves. RSA and support a stimulated workforce where individuals feel more fulfilled in their role and more comfortable in who they are as a person. Most importantly, we care about our environment and the communities around us.
We support programmes and events that give back and enhance the lives of the vulnerable and those in need. We have a dedicated Corporate Responsibility programme that facilitates new ways of thinking to help reduce our carbon footprint, protect our planet for future generations and give back to our communities. 


RSA Insurance Ireland DAC and its affiliate companies consider applicants on the basis of qualifications and without regard to race, colour, religion, sex, national origin, age, marital or veteran status, sexual orientation, disability or any other legally protected status.


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