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Digital Conversion Manager for

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Digital Conversion Manager for

Dundrum - Dublin 16

Closing date:
Close date not set

Vacancy Description

Join and make a difference every day

At we empower our customers to make a difference in their lives. And the same goes for our employees.

As part of RSA Insurance Ireland, we have offices in Belfast, Galway and Dublin, where we’ve embraced hybrid working and empower our people to work flexibly to suit their needs and those of our customers.

Our diverse customer base benefits from the diverse perspectives of our teams that serve them, solving complex problems with creative ideas.

As proud member of the Intact family, we’re part of something bigger with a presence in North America, the UK, and Europe. Our business has grown organically and through acquisitions to over $20 billion of total annual premiums. 

We want you to succeed with us and grow with us – and we’ll give you the tools, flexibility and learning opportunities you need to do it. 

And, if you bring your best, then we promise to give you, our best.

Culture and Community is a purpose-driven business – our purpose is to help people, businesses, and society prosper in good times, and be resilient in bad times’.

We do that by living our values – Integrity, Respect, Customer-driven, Excellence, and Generosity – in everything that we do.

We provide an open and honest workplace – where everybody contributes, and every view is listened-to and respected.

Generosity is in our DNA and is the value that guides and enables our people to help others, protect the environment and make our communities more resilient. It drives our efforts to care for people and to give our time, financial resources and talent. We’re also committed to helping society adapt to a changing climate taking reasonable care to ensure that our business activities are conducted in an environmentally sustainable manner.

Our stats don’t lie… in our annual engagement survey

95% of our people are committed to driving innovation and change

91% of our people celebrate the diversity in their teams and wider company

90% of our people feel safe to share they’ve made a mistake

89% of our people strive to recognise colleagues for the amazing work they do

89% of our people know how their job supports the company’s strategy

 So if you want to make a difference every day, we’d love to have you.


Digital Conversion Manager for

We have an exciting new role within our Digital team at We were doing digital before digital was a thing! And now we’re on the next step in our digital journey, and we need an expert in conversion optimization to help guide our agile teams to find opportunities to improve conversion, setup test experiments and report out on the test findings.

You will work closely with Digital Product Owners to identify test opportunities, and work with the team to run our optimization tests and deliver findings the we can demonstrate to make data driven decision to improve the performance of our digital channels. If you are passionate about using digital and data to improve customer experience, we’d love to hear from you.

Reporting into Head of Digital, you will play a major role in the shaping, development and roll-out of a long term digital CX strategy.


Key Responsibilities:

  • Work closely with the Digital Product Owner to see opportunities for improvement in the digital journey and develop a testing roadmap.
  • Align proposed testing initiatives with clear KPI’s that align with overall business goals and objectives.
  • Execute the process and procedures around A/B testing for the Digital Team to ensure best practices are implemented, test learnings are achieved, and change control processes are adhered to.
  • Work closely with in-house front-end developers and UX designers to develop, launch and measure new tests based on reporting analysis.
  • Understand, analyze, and report on product’s performance, users behavior and business insights
  • Be a key player on setting up the digital analytics practice
  • Create and lead a roadmap of testing initiatives for website and digital products, ensuring they are rolled out on time, and deliver detailed performance reports on the back of each.
  • Ongoing sharing of findings and knowledge about user behavior into all future digital projects, ensuring customers are represented in every decision the business make.




  • 2-3 years’ experience in a similar role.
  • Proven experience using A/B Testing Tools (e.g. Google Optimize, Optimizely, Adobe Test & Target).
  • Proven experience in web analytics Tools (e.g. Google Analytics, Adobe Analytics)
  • Competent in data analysis and providing business insights from A/B Testing.
  • Experience in a high demand DR business.
  • Experience with financial service preferred but not crucial.
  • Strong attention to detail.
  • Strong analytical skills and ability to providing detailed and actionable test results.
  • Previous experience working in ecommerce and Digital Marketing a distinct advantage.
  • Comfortable working with design and development teams.
  • Full suite of Microsoft office
  • Good understanding of HTML and CSS preferred but not crucial
  • Experience with Google Tag Manager a plus, but not strictly required


RSA Insurance Ireland DAC and its affiliate companies consider applicants on the basis of qualifications and without regard to race, colour, religion, sex, national origin, age, marital or veteran status, sexual orientation, disability or any other legally protected status.



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