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Growth Marketing Manager


Job Ref:
1781

Job Title:
Growth Marketing Manager

Location:
Dundrum - Dublin 16

Closing date:
Close date not set

Vacancy Description

RSA & 123.ie

Founded in 1710, we are a 300-year-old organization that is empowering people to put the right things in place to prepare them for their future so that they can live a more fulfilled life free from worry and anxiety.

Built on resilience, expertise and human empathy, we provide insurance that makes people’s lives easier. We learn from our experiences and build on our strengths every day to deliver the best products and services in the market. We are always searching for the best protection for our customers with our extensive range of Commercial and Personal Lines products driven by our network of Insurance brokers, scale partners and via our 123.ie brand.

With a global footprint, we have leading positions in Scandinavia, Canada, the UK, Ireland and Middle East. In Ireland, we have offices in Belfast, Galway and Dublin, where we empower our people work flexibly to suit their needs and those of our customers.  We know that if we plan for tomorrow, we can truly make a positive impact on people’s lives today. 

Looking to the future

In order to be there for our customers during their greatest challenges we are looking for like-minded individuals who will embrace our strategy:

Our Vision — our ambition:
Prepared to make the difference

Our Mission — how we will live our vision:
Harnessing human expertise with agile technology

Our Purpose — why we go to work every day:
To empower people

Our Values — our DNA:
Love simplicity, Better every day, Do the right thing, Boundless ambition
We’re looking for people that are open, engaged, curious and striving to make a real difference – not only in their own lives – but in the lives of those around them.


Culture and Community

Culture and community is a key priority within our organization.  We strive to create a diverse and vibrant workforce where everyone feels valued and everyone’s voice is heard. 
In RSA and 123.ie career progression is nurtured and performance is recognized. We help people move forward in life that’s why we put steps in place to encourage our colleagues to learn, adapt and grow.

We cultivate an open and transparent culture where people can be their true selves. RSA and 123.ie support a stimulated workforce where individuals feel more fulfilled in their role and more comfortable in who they are as a person. Most importantly, we care about our environment and the communities around us.

We support programmes and events that give back and enhance the lives of the vulnerable and those in need. We have a dedicated Corporate Responsibility programmes that facilitates new ways of thinking to help reduce our carbon footprint, protect our planet for future generations and give back to our communities.

 

Growth Marketing Manager

The Growth Marketing Manager will develop and implement a data-driven growth marketing strategy to drive growth acquisition for new business. This role will be responsible for end-to-end performance marketing across the customer lifecycle. As a key player in the organization, the Growth Marketing Manager will develop growth campaigns and promotions for Brand communications (ATL), paid media, PPC, CRM and Email. This role will predominantly drive initiatives for our direct brand, 123.ie but also, for RSA channels when required.

The role analyses our digital data through channels and customized research, to help develop offers, promotions and propositions to address opportunities to grow our customer base. We would expect the candidate to have a good attention to detail in analyzing digital data and journeys, as well as a strong creative skill to translate insights into good creative briefs. Presenting with clarity to agency partners, within the team and with stakeholders is a must.

We’re looking for a mid-level, self-start who wants to take their career and development to the next level. You will be hands on and an upbeat marketing team member. You will require positive relationship building and go to market management skill. Closely working with channel leads, finance, marketing, digital, pricing as well as an upbeat sales and operations, to ensure successful delivery.

Key Responsibilities:

  • Your primary responsibility is to start to develop growth propositions and customer campaigns that are available to channels to grow profitable RSA business either through the partners or direct to customers
  • The campaigns will focus on generating new customer business and / or strengthening the retention of existing customer business.
  • Develop a portfolio of growth promotions and campaigns and ensure it is in a constant improvement status
  • Be informed of the propositions available for use in RSA group, their Impact and applicability to the Irish business
  • Be informed of the propositions that are used by direct and non-direct competitors in the market, the customer trends towards campaigns and their applicability to RSA channels
  • Be prepared to present professionally and work closely with business partners of RSA and third-party channels to implement the growth campaigns
  • Campaign analysis to supervise impact of the proposition and campaigns, identify the reasons for the results and learn as RSA capability progresses.
  • Lead the effective development of the customer campaign, involving finance, marketing, digital, pricing sales, operations, claims and underwriting colleagues, to ensure RSA achieves the required service and performance.
  • Experience in Google Analytics and CRM experience required.
  • Experience in SEO implementation and CMS updates preferable but on the job training will be given.
  • Proactively develop customer data analysis, sales and market / business knowledge, apply standard methodology techniques and tools to improve your performance and exploit RSA’s investment in your training and development.
  • Align with the required standards of sales excellence and best practice and operating effectiveness and efficiency, and Group, legal and regulatory requirements.
  • Actively handle the feedback from channel leads
  • Provide monthly reporting on the progress against plan.
  • Marketing Team representative for digital & pricing

 

Requirements:

  • Degree or master’s in Marketing
  • proven track record working in a marking department
  • Effective Marketing and customer understanding
  • Translating insight into opportunity and proposition
  • Google Analytics
  • Implementing GTM plans & Campaigns
  • Excellent briefing & creative critiquing on brand
  • Proposition development
  • Campaign development and management

 

RSA Insurance Ireland DAC and its affiliate companies consider applicants on the basis of qualifications and without regard to race, colour, religion, sex, national origin, age, marital or veteran status, sexual orientation, disability or any other legally protected status


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