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Marketing Executive

Job Ref:

Job Title:
Marketing Executive

Dundrum - Dublin 16

Closing date:
Close date not set

Vacancy Description

RSA and

Founded in 1710, we are a 300-year-old organization that is empowering people to put the right things in place to prepare them for their future so that they can live a more fulfilled life free from worry and anxiety.

Built on resilience, expertise and human empathy, we provide insurance that makes people’s lives easier. We learn from our experiences and build on our strengths every day to deliver the best products and services in the market. We are always searching for the best protection for our customers with our extensive range of Commercial and Personal Lines products driven by our network of Insurance brokers, scale partners and via our brand.

With a global footprint, we have leading positions in Scandinavia, Canada, the UK, Ireland and Middle East. In Ireland, we have offices in Belfast, Galway and Dublin, where we empower our people work flexibly to suit their needs and those of our customers.  We know that if we plan for tomorrow, we can truly make a positive impact on people’s lives today. 

Looking to the future

In order to be there for our customers during their greatest challenges we are looking for like-minded individuals who will embrace our strategy:

Our Vision — our ambition:
Prepared to make the difference

Our Mission — how we will live our vision:
Harnessing human expertise with agile technology

Our Purpose — why we go to work every day:
To empower people

Our Values — our DNA:
Love simplicity, Better every day, Do the right thing, Boundless ambition
We’re looking for people that are open, engaged, curious and striving to make a real difference – not only in their own lives – but in the lives of those around them.

Culture and Community

Culture and community is a key priority within our organization. 
We strive to create a diverse and vibrant workforce where everyone feels valued and everyone’s voice is heard. 
In RSA and career progression is nurtured and performance is recognized. We help people move forward in life that’s why we put steps in place to encourage our colleagues to learn, adapt and grow.

We cultivate an open and transparent culture where people can be their true selves. RSA and support a stimulated workforce where individuals feel more fulfilled in their role and more comfortable in who they are as a person. Most importantly, we care about our environment and the communities around us.
We support programmes and events that give back and enhance the lives of the vulnerable and those in need. We have a dedicated Corporate Responsibility programmes that facilitates new ways of thinking to help reduce our carbon footprint, protect our planet for future generations and give back to our communities.


Marketing Executive

This is a fantastic opportunity to get a head start on your marketing career. As our Marketing Exec, you’ll be working in a fast-paced, digital Insurance business across all elements of the marketing mix.

We’re looking for someone who is genuinely excited by marketing, has a ‘can-do’ attitude, possesses excellent attention to detail and is very customer friendly. Although this is a starter role and the majority of the work is support and admin (vital for the smooth running of the marketing team!), the Marketing Exec will also gain exposure to and a chance to participate in areas like creative, brand, messaging and media.

Key Responsibilities

  • Handling and co-ordinating all customer care and sales queries regarding marketing activity.
  • Handling and co-ordinating website and social media feedback to the satisfaction of the customer.
  • Managing Marketing’s email inboxes and responsible for actioning all enquiries.
  • Budget administration and organising Purchase Orders/Invoice Approval to ensure timely/accurate payments within the budget plan. A proven level of attention to detail is required.
  • Assisting with cross-sell and upsell direct mail, brochure and policy document designs.
  • Managing day-to-day CMS (Content Management System) website updates.
  • Assisting the broader marketing team with ad hoc projects and ongoing programmes including around the brand, communications, media, propositions, creative and campaigns.
  • Own the organic social media calendar with a view to maximising audience engagement and organic reach. Managing organic social media channels (Facebook, Twitter) which means regular posting around Loyalty, Product, Tactical promotions, CSR, Paid Media Sponsorships, Competitions and the co-ordination marketing-side thereof. Owns the social media monitoring crisis tool.
  • Writing articles for and updating the blog according to the marketing roadmap and/or business requests.
  • Responsible for ad hoc social and email comms around weather events and current affairs.
  • Redesigning creative assets and proposing copy for owned social media and direct mail and any other creative assets on an ad hoc basis.
  • Manage and coordinate Compliance and Data Protection requests such as Data Subject Access Rights requests, ASAI queries, Compliance creative approvals. (Aisling)
  • Updating Marketing Reporting daily for the marketing team to steer and manage performance.
  • Managing the day-today aspects of our customer Rewards programme, troubleshooting customer issues with internal and external stakeholders.
  • Managing the Email program for Acquisition/Retention and Loyalty.
  • Propose new subject lines, copy or creative for existing email templates.
  • Ensure the contact strategy is documented and easily articulated to the business. Update the contact strategy regularly.
  • Report on email performance metrics such as Open rates, Click Through Rates, Conversions/Redemptions, Traffic, etc.


Skills and Experience Required:

  • Degree-level qualification in Marketing or Business (Level 8 and 2.1 Minimum) preferred
  • 2-3 years of work experience preferably in a Business and/or Marketing environment
  • A self-starter and enjoys problem-solving / troubleshooting
  • Ambitious, curious and keen to learn
  • A keen sense for great customer experience
  • A head for numbers and excellent attention-to-detail
  • Ability to work in a structured way
  • A great team-player


RSA Insurance Ireland DAC and its affiliate companies consider applicants on the basis of qualifications and without regard to race, colour, religion, sex, national origin, age, marital or veteran status, sexual orientation, disability or any other legally protected status

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